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                            <h2>BMW</h2>
                            <h3 class="sub-heading ">太空人为BMW柒悦汇活动建立微信互动</h3>

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                            <h3 class="sub-heading add-top-half">目标: </h3>
                            <p>精确找寻BMW7系车主，与其建立联系，并发动车主积极参与“柒悦汇”线下活动，引导BMW7系车主在活动期间产生交流和互动内容。</p>
                            <h3 class="sub-heading add-top-half">描述: </h3>
                            <p>
                                BMW柒悦汇是面向BMW 7系车主的系列活动。太空人为本次活动搭建了微信订阅号平台“BMW柒悦汇”。我们以人性化操作为考量目标，精心设计了的活动订阅号平台的菜单栏。针对每一站活动内容和特色，细致的编辑活动的预告、行程、路线和精彩回顾等内容。为了让参与活动的车主之间更安全方便的沟通，我们还特意为他们设计开通了“互动圈”功能。即：经过身份验证后，参与活动的车主可以在“互动圈”中编辑个人信息，发布和分享活动感受，而其他车主也可以评论该车主发布的内容。
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                            <h3 class="sub-heading add-top-half">观点: </h3>
                            <p>作为配合BMW品牌活动而搭建的微信互动平台，我们关注的是如何以更准确、更便捷、更主动的方式为BMW7系车主提供全面的服务和互动；同时我们还需要为每个参与活动的车主们创造一个安全私密的交流空间。让参与本次活动的车主们享受到精致服务和安全的交流体验。</p>
                            <h3 class="sub-heading add-top-half">P成果: </h3>
                            <p>本次活动我们共吸引了641位BMW 7系车主关注“BMW柒悦汇”微信订阅号，并参与BMW柒悦汇”线下活动。图文消息推送覆盖了4,610人/次。</p>
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                            <h3 class="sub-heading add-top-half">服务</h3>
                            <h4 class="sub-heading add-top-half" style="margin-top: 20px;">分析</h4>
                            <p><b>营销监控</b></p>
                            <p >- 社交媒体活动</p>
                            <p>- 线上活动</p>
                            <p >- 线下活动</p>
                            <p><b>潜在客户开发</b></p>
                            <p>- 潜在客户</p>
                            <p >- 有影响力的人群</p>

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